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Bask & Lather’s NEW Stronghold 24-Hour Brow Gel brings the long-lasting performance of our viral Stronghold Thick Edges Edge Control to a gentle, brow-safe formula. Powered by natural ingredients like castor oil and essential oils, this clear, conditioning gel locks brows into place while delivering hydration for a polished, smudge-proof look — no flakes, no stiffness.
Infused with argan oil, castor oil, and basil leaf oil, it not only tames unruly hairs but also nourishes and supports thicker, fuller brows over time. Just a few swipes are all it takes to sculpt, lift, and define.
Available Sizes: 20 mL, 0.77 oz
24-Hour, Flake-Free Hold → Strong yet flexible hold that lasts all day without residue.
Fast-Drying, Dries Clear → Natural finish that won’t leave brows looking stiff or shiny.
Water & Sweat Resistant → Locks in shape through heat, humidity, and active days.
Lightweight & Non-Sticky → Comfortable wear that layers seamlessly with pencils or powders.
Nourishes + Supports Thickness → Castor oil, argan oil, and basil leaf oil condition and promotes thicker, fuller brows.
Beeswax → Natural hold & conditioning
Castor Oil → Encourages hair growth & strength
Argan Oil → Hydrates & smooths
Basil Leaf Oil → Promotes thicker, healthier brows
Using the spoolie, comb gel through brows from the inner corner outward to shape and define. Allow to dry for 30 seconds. Reapply if desired for extra hold or definition.
Overall rating: 4.7 / 5 from 40 reviews.
This brow gel is amazing! No flaking, brows stay in place all day and feel soft not sticky or hard. The only problem is the brush is so small it gets lost in my bag or makeup drawer. It would be cool if under the lid had wedges so that the brush could snap into place or magnetically adhere under the lid so it doesn’t get misplaced or dirty.
It kept my brows in place with a little makeup. Love it
Love it. Kept my brows laid the whole day. No residue
I love it keeps my eyebrows in place
I really love this product. My eyebrows seem more defined because of it.
I'm happy with this it works
I love this! I have thick eyebrows and nothing can hold them down like this brow gel! You can reshape them throughout the day!
Laid eyebrows Not sweatproof
Your eyebrows ain’t moving once you apply this but it’s not sticky or heavy. A little goes a long way so dont go crazy applying it.
Amazing keeps my brow in place all day with one scoop. Love love love!
I love this eyebrow gel it keeps my brows in place!
Exactly what needed without filling heavy locks my brows in place
Great product.
I’m not no professional with makeup but I like my brows to stand and stay in place and this works great even when don’t know what to do. I love this product I have a niece who is a professional makeup artist so I’ll let her try it on me when I get my makeover.
It defines the brows
I love. It keeps my brows in place with a little makeup added to them.
I LOVE it!! It looks like i got my eyebrows waxed and tweezed!!
The eyebrow gel and the edge control are the truth. My edges grow out like two little afro puffs, but the edge control really tames them. The same goes for the eyebrow gel.
I absolutely love the Strong Hold 24-Hour Brow Gel! It keeps my brows in place all day without feeling stiff, flaky, or sticky. The formula is lightweight and easy to apply, giving my brows a natural, polished look that lasts from morning to night. Even in humid weather, my brows stayed perfectly shaped without needing touch-ups. The applicator makes it easy to achieve precise styling, and the clear finish works well with any brow color. If you're looking for a reliable brow gel with long-lasting hold, this product is definitely worth trying! Highly recommend.
I have thick eyebrows and I love how the eyebrow gel gives me a finished flawless look.
I LOVEEEE ITTTTT!!
The product arrived quickly. I’ve used it once. It worked nicely on that day.
Love it!!
Love
Love it looks good
I like the product however the flimsy brush is another story. Bask and Lather could and should do better!
This is my new go to product!
Havent used the items yet. Im excited to use these products.
I love this
Love it
My eyebrows had become unruly after years of threading. This brow gel made my brows tame again.
Absolutely love this.
I thought i had ordered edge control but this is what i received but i tried it not bad
I love this
I love the color from my eyebrows
Smells very nice
Love this gel for my eyebrows helps with my eyebrows teal well
