Smooths edges and controls frizz for a sleek, polished finish.
Perfect for styling and maintaining clean edge looks.

Pro Tip: Our edge control is water activated. Make sure your hair or edge brush is damp to avoid flakes!

Apply a small amount to clean, product free, slightly damp or dry hair.

If hair is dry, you must then dampen your edge brush.
Smooth and style edges as desired.

Expect to see results immediately after each use.

Targets bald spots, thinning edges, and overall hair growth support.
Perfect if you’re noticing sparse areas or slower growth.

• Type 1- 2 hair: Use 1-2 times weekly on the entire scalp. Massage oil into the scalp for 3-5 minutes 
•  Type 3- 4 hair: Use 3-4 times weekly on the entire scalp. Massage oil into the scalp for 3-5 minutes.

Expect to see results in 3-4 months with consistent use.

Moisturizes dry hair and soothes irritated scalp.
Ideal for curly and kinky textures needing deep nourishment.

Scalp: Apply in sections to the scalp and massage for 3-5 minutes

Hair: First, hydrate hair with water or Hydrating Mist. 

Apply a coin-size amount of Balm to the hair strand from root to ends.
Use as needed to seal in moisture and reduce dryness.

Expect to see results in 1-2 months with consistent use.

Building a complete, beginner-friendly hair care routine.
Perfect if you’re starting your healthy hair journey or resetting your routine.

Follow a consistent weekly routine using each product together.
Apply oils, balm + mist  3–4 times per week for best results.

Expect to see results in 1-2 months with consistent use.

A complete healthy hair routine designed to support growth, moisture, and stronger strands. Perfect for beginners or anyone ready to fully reset and elevate their hair care routine.

Cleanse and condition your hair, then follow with the deep conditioner for added moisture and strength.
Hydrate with the Hydrating Mist, nourish the scalp with the Scalp Stimulator and Balm, then seal everything in with the Hair Elixir. Finish by applying the Eyebrow & Eyelash Serum nightly.

Wash hair as needed. All other products can be used 3-4 times a week or daily if needed. 

Expect to see results in 2-4 months with consistent use.

Strengthens hair, reduces shedding, and helps retain length.
Ideal if your hair feels weak, dry, or prone to breakage.

• Apply to damp hair 3–4 times per week.
• May also be used as a pre- poo (moisture retention), sealant after deep conditioning or as a hot oil treatment.

Expect to see results in 3-4 months with consistent use.

Hydrates dry hair, refreshes styles, and soothes an itchy scalp.
Great for protective styles or daily moisture boosts.

Shake well and spray onto wet or dry hair.
Use daily or as needed to refresh and hydrate.

Pro Tip: Apply Stimulating Scalp & Hair Balm after to seal in moisture

Expect to see results in 1-2 months with consistent use. 

Hydrating dry hair and locking in long-lasting moisture.
Perfect if your hair struggles with dryness or breakage.

Apply moisture first (Mist), then seal with oils or balm.
Apply oils 3–4 times per week for best results.

Expect to see results in 1-2 months with consistent use.

Supporting healthy hair, skin, and nails from within.
Perfect if you want to boost your routine with internal support.

Take one dropper (1 mL) by mouth daily.
Use consistently for best results.

Store bottle at room temperature and out of direct sunlight. 

Expect to see results in 1-2 months with consistent use.

Enhances the appearance of fuller brows and longer lashes.
Perfect if you’re dealing with thinning or sparse areas.

Apply every night to brows and lashes for best results.
Rinse off in the morning.

Expect to see results in 1-2 months with consistent use.

Deeply hydrates and strengthens to reduce breakage and split ends. Perfect for dry, damaged, or brittle hair.

Apply after washing and distribute evenly.
Leave in for 20–30 minutes, then rinse.

PRO TIP: Sit under a dryer or heat cap while allowing product to penetrate.

Expect to see results in 1-2 months with consistent use.

Growing your hair while maintaining length over time. Perfect if you want to see growth and actually keep it.

Use consistently as part of your weekly routine.

Expect to see results in 3-4 months with consistent use.

Creating a complete wash day routine that cleanses, hydrates, and strengthens your hair. Perfect if your hair needs moisture, softness, and a healthy reset without feeling stripped.

Cleanse with the Strengthen Shampoo, then follow with the Replenish Conditioner to soften and detangle.
Apply the Aloe & Honey Deep Conditioner for deeper hydration. Leave in for 20-30 minutes and then rinse out. then finish with the Hydrating Mist for added moisture and refresh your strands.

Expect to see results in 3-4 months with consistent use. 

Enhancing curls and coils with moisture, definition, and soft hold. Perfect if you want hydrated, frizz-controlled styles that still feel lightweight and touchable.

Apply the Moisture N’ Slip Curling Cream to wet or damp hair from roots to ends.
Follow with the Aloequench Flaxseed Coiling Jelly in sections to define and hold your style. Scrunch, finger coil, then air dry or diffuse.

Expect to see results after each use.

Cleansing, strengthening, and restoring moisture without stripping the hair.Perfect for dry, damaged, shedding, or hard-to-manage hair needing a healthier foundation.

Cleanse the scalp and hair with the Strengthen Shampoo, focusing at the roots.
Follow with the Replenish Conditioner through the lengths of your hair to soften, & hydrate. Detangle before rinsing.

Expect to see results in 1-2 months with consistent use.

Maintaining healthy hair and edges while in protective styles.
Perfect if you wear braids, wigs, or extensions.

Apply Scalp Stimulator to your scalp, Mist your hair, and edge control on your edges.
Apply oils regularly to maintain growth. Apply Mist to maintain moisture. Apply edge control for sleekness.

Expect to see growth in 1-2 months with consistent use, edge control will show results after each use.

Maintaining your hair routine while traveling or on the go.
Perfect if you want your essentials in one convenient set.

Use each product as part of your regular routine while traveling.
Keep everything in your bag for easy, on-the-go care.

Defines curls, reduces frizz, and boosts softness and shine.
Perfect for dry, frizzy, or hard-to-manage curls.

Apply to wet, damp or dry hair.
Work through from ends to roots and style as desired.

PRO-TIP: Low Porosity Hair - apply our Hydrating Mist first to soften hair & open cuticle. Then apply Moisture N Slip Curling Cream to penetrate hair. 

Expect to see results after each use.

Supporting both hair growth and fuller lashes.
Perfect if you want an all-in-one beauty growth routine.

Use hair products throughout the week and apply lash serum nightly.

Rinse Eyelash & Eyebrow serum in the morning. 
Stay consistent for best results.

Expect to see results in 1-2 months with consistent use. 

 A complete grooming routine for healthy hair and a well-maintained beard.
Perfect if you want a simple, all-in-one system.

Cleanse and Condition as needed. 

Apply oils and balms daily or 3-4 times weekly.
Stay consistent for best results.

Expect to see results in 1-2 months with consistent use.

Filling in thinning areas and promoting fuller beard growth.
Perfect if your beard is patchy or slow to grow.

Apply daily and massage into beard and skin.
Use consistently for best results.

Expect to see results in 3-4 months with consistent use.

Supporting healthy hair growth from the inside out with a targeted scalp and wellness routine. Perfect if you’re looking to strengthen your hair, support thinning areas, and build a healthier foundation for long-term growth.

Apply the Jumbo Scalp Stimulator directly to the scalp several times per week, focusing on thinning areas and edges.
Take one full dropper of Gro & Glow Liquid Vitamins daily to support healthy hair, skin, and nails from within.

Expect to see results in 1-2 months with consistent use.

Defines curls while adding hydration, shine, and hold.
Great for achieving smooth, long-lasting curl definition.

Apply to wet or damp hair in sections. Apply evenly from roots to ends.
Scrunch or finger coil, then air dry or diffuse on low heat.

Expect to see results after each use.

Growing your hair while maintaining length over time.
Perfect if you want to see growth and actually keep it.

Use consistently as part of your weekly routine.
Consistency for at least 3 months for visible results.

Expect to see results in 3-4 months with consistent use.

Enhancing curls and coils with definition, moisture, and long-lasting hold. Perfect for natural textures needing hydration, softness, and frizz control without heaviness.

Start by hydrating hair with the Hydrating Hair Mist.Apply the Moisture N’ Slip Curling Cream to moisturize and soften, then follow with the Aloequench Flaxseed Coiling Jelly to define and hold your style. Use the Length Retention Detangler Brush to evenly distribute the product and gently detangle.

Softening beard hair while adding shine and moisture.
Perfect for dry, rough, or dull beards.

Apply daily to your beard. First slightly dappen, then apply beard oil to lock in moisture. Massage through evenly.
Use after washing or as needed.

Expect to see results in 1-2 months with consistent use.

Supporting healthy hair growth while keeping hair consistently moisturized and nourished.Perfect for dry, brittle, or thinning hair needing hydration, strength, and long-term care.

Hydrate hair daily or as needed with the Hydrating Hair Mist. Apply the Scalp Stimulator directly to the scalp throughout the week, then seal moisture into damp hair using the Hair Elixir.

Locking in moisture and reducing dryness in both beard and hair.
Perfect for keeping your beard soft and well-groomed.

Massage into beard and skin evenly.
Work through longer beards for full coverage.

Expect to see results in 1-2 months with consistent use.

Supporting fuller beard growth and hair growth.
Perfect if you’re dealing with patchiness or slow growth.

• Apply daily, focusing on sparse areas
• Use consistently to support visible growth over time

Expect to see results in 3-4 months with consistent use.

Defining, shaping, and supporting fuller-looking brows and lashes. Perfect for sleek brow styling while nourishing sparse or thinning areas over time.

Style brows with the Stronghold 24-Hour Brow Gel using the Brow Brush for shaping and definition.Apply the Volume Eyebrow & Lash Serum nightly to clean brows and lashes for daily nourishment and care.

Softening and strengthening your beard while reducing breakage.
Perfect for dry, brittle, or hard-to-manage beards.

Apply to the length of your beard and let sit for a few minutes.
Detangle, then rinse thoroughly.

Expect to see results in 1-2 months with consistent use.

Gently cleansing your beard while removing buildup.
Perfect for maintaining a clean, healthy beard.

Saturate beard with warm water

Apply a small amount to wet beard, lather, and rinse thoroughly.
Repeat twice for best results.

Follow up with Beard Conditioner

Expect to see results in 1-2 months with consistent use.