A few years ago, the CEO of Bask and Lather Co's younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth (Scalp Stimulator) and a hair oil to nourish and strengthen hair (Hair Elixir) Both are formulated from all natural, 100% organic ingredients.