Unwavering Hold

Experience edges that stay in place ALL DAY LONG. Our stronghold formula has been tested, and proven to keep hair styled, and in place. This edge control edge control can withstand sweat, heat, and even the wildest of nights. No flyaways, budging, or smudging.

Flake-Free, Dries Clear

Our advanced formula ensures a clean finish every time, allowing you to rock your styled edges with confidence. That means NO FLAKES and NO GUNKY WHITE CAST.

Non-Toxic Formula

You can  now achieve sleek styles without compromising your hair's health. We've created a formula that delivers the Strong Hold you love, without any of the ingredients you hate. Our Stonghold Edge Control is free of parabens, mineral oils, and drying alcohols.

Supports Hair Growth

Grow super thick edges as you lay them effortlessly. Enriched with nourishing ingredients, our edge control not only styles but also moisturizes, softens, and thickens your edges.

Perfect for
All Hair Types

Our formula is gentle yet effective, making it suitable for all hair types, including damaged and color-treated hair.

50,000+ 5 Star Reviews

Kiara T.

“When I say my edges usually don't lay down!!!! This product is definitely laying them down. I love it and it is worth it.”

Ruby M.

“I love this edge control! I've tried several different edge controls and none have slicked my edges/hair back like this product does. I use it on my hair and my daughter's hair and it really lasts all day. I never have to worry about her hair looking a mess after a long day at school.”

Kellee S.

"This edge control is the best out here in these streets!! It's the only product that keeps my ponytail in place. I wore it before my workout AND in the sauna and not a hair was out of place after." 


1,000,000+

People make the switch
to bask & LAther

2,000,000+

Bottles manufactured
every year.

COUNTLESS

hours spent crafting our
non-toxic, natural formulas.