{"title":"StrongHold","description":"","products":[{"product_id":"edge-control","title":"Strong Hold - Thick Edges - Edge Control","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLet's grow super thick edges AND lay them! Our STRONG HOLD-THICK EDGES- Edge control not only lays your edges, it moisturizes, softens, and thickens your edges also. Crafted to perfection, our strong hold edge control is specially designed for all hair types, including natural, relaxed, and 4C hair textures. Packed with natural ingredients rich in vitamins, antioxidants, and minerals, our Edge Control not only styles but also nourishes your hair, promoting growth and overall hair health. Free of parabens and drying alcohols so, no worries about drying out your hair and breakage. Plus, it's formulated to leave no white streaks, providing a clean finish every time.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bask and Lather Co","offers":[{"title":"LARGE SIZE 5.3 OZ EDGE CONTROL","offer_id":44671845859579,"sku":"EDGCON","price":15.99,"currency_code":"USD","in_stock":true},{"title":"TRAVEL SIZE","offer_id":44671845892347,"sku":"EDGCON-T","price":9.99,"currency_code":"USD","in_stock":true},{"title":"🔥HOT DEAL- 3 JAR BUNDLE","offer_id":45855446008059,"sku":"EDGCON3-VARIANT","price":39.99,"currency_code":"USD","in_stock":true},{"title":"🔥LIMITED TIME-DUO BUNDLE","offer_id":46915927998715,"sku":"EDGEDUO","price":25.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0514\/4556\/3578\/files\/4_1_0d6e4fb5-ef0e-4a16-a539-6e43aa73ad4e.png?v=1762181898"},{"product_id":"edge-control-brush","title":"Edge Control Brush","description":"\u003ch2\u003eThe Edge Control Brush\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStyle your baby hairs and perfect every look with our\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEdge Control Brush. This dual-sided edge styling brush and baby hair brush\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis designed for precision styling—smooth, shape, and swoop your edges with ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you're creating a soft swoop or a bold, sculpted style, this brush pairs perfectly with our \u003c\/span\u003e\u003ca href=\"https:\/\/baskandlatherco.com\/products\/edge-control?_pos=1\u0026amp;_psq=strong\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003e\u003cspan\u003eStrong Hold Edge Control\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e for sleek, long-lasting results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bask and Lather Co","offers":[{"title":"Default Title","offer_id":43107931029755,"sku":"EDGB","price":2.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0514\/4556\/3578\/files\/IMG_7627_2.jpg?v=1762181899"},{"product_id":"grow-stay-your-edges-protective-style-bundle","title":"Protective Hairstyle \u0026 Edge Growth Bundle","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cb id=\"docs-internal-guid-506248ca-7fff-63ff-5487-8aed6f7f78b5\"\u003e\u003cspan\u003eBegin a transformative experience for your hair with our Protective Hairstyle \u0026amp; Edge Growth Bundle\u003c\/span\u003e\u003c\/b\u003e – \u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan\u003eYour all-in-one protective style kit designed to redefine your protective style maintenance routine. This natural hair set  represents a comprehensive approach to achieving impeccable styling and nourishment and noticeable edge growth. Not to mention, your edges will absolutely slay.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStrong Hold Edge Control:\u003c\/strong\u003e  \u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAchieve thick, laid edges with our unique formula that not only styles but also moisturizes, softens, and protects your edges. Our paraben-free and alcohol-free edge control prevents flaking and promotes hair growth. Our edge control can be used to enhance your natural hairstyles or your protective hairstyles. For optimal results, apply our natural edge control to clean, product-free hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdge Control Brush:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eEdge Control Brush: Our two-sided Edge Control Brush is an easy-to-use tool designed to smooth down and secure your edges. Its bristle brush is perfect for smoothing damp baby hairs along your hairline, enabling various sleek looks. Combine this brush with our Strong Hold Edge Control for enduring styles. *Colors may vary\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eScalp Stimulator:\u003c\/strong\u003e  \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eScalp Stimulator:  Infused with rosemary, mint, and other vital ingredients, our Scalp Stimulator encourages rapid, sustained hair growth to help strengthen edges and regrow thinning hair. Rich in omega 3, 6, and 9 fatty acids, this oil nourishes the scalp and increases blood circulation to hair follicles. Suitable for all hair types and can be used with protective hairstyles, it also calms scalp irritation, eliminates dandruff, and restores natural shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor Type 1-2 hair: Use 1-2 times weekly on the entire scalp.\u003c\/li\u003e\n\u003cli\u003eFor Type 3-4 hair: Use 3-4 times weekly on the entire scalp.\u003c\/li\u003e\n\u003cli\u003eFor targeted concerns, apply 1-2 times daily on bald spots, thin edges, or other problematic areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHydrating Hair Mist:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRevitalize your hair with our Hydrating Hair Mist, infused with aloe vera and avocado oil. Aloe vera strengthens and repairs strands while soothing an itchy scalp The avocado oil penetrates hair shafts, leaving your hair moisturized and nourished. This versatile hair mist can be used as a leave-in conditioner, protective style refresher, itchy scalp relief, hair detangler, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIdeal for use with \u003c\/span\u003e\u003cstrong\u003eprotective styles\u003c\/strong\u003e\u003cspan\u003e and suitable for all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\n\u003ca href=\"https:\/\/baskandlatherco.com\/products\/volume-eyebrow-and-eyelash-serum\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\n\u003c\/h3\u003e","brand":"Bask and Lather Co","offers":[{"title":"Default Title","offer_id":45280145965307,"sku":"GSE01","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0514\/4556\/3578\/files\/protective_hairstyle_and_edge_growth.png?v=1777907647"},{"product_id":"sleek-edges-bundle-strong-hold-thick-edges-edge-control-mini-travel-size-brush","title":"Sleek Edges Bundle","description":"\u003cp data-end=\"428\" data-start=\"160\"\u003eGet the ultimate duo for sleek, healthy edges with our \u003cstrong data-end=\"251\" data-start=\"215\"\u003eStrong Hold Edge Control Formula\u003c\/strong\u003e and \u003cstrong data-end=\"278\" data-start=\"256\"\u003eEdge Control Brush\u003c\/strong\u003e. Designed to not only style but also nourish and thicken your edges, this bundle gives you long-lasting hold and precision styling wherever you go.\u003c\/p\u003e\n\u003cp data-end=\"888\" data-start=\"430\"\u003e\u003cstrong data-end=\"491\" data-start=\"432\"\u003eStrong Hold Edge Control Formula (Large \u0026amp; Travel Sizes)\u003c\/strong\u003e\u003cbr data-end=\"494\" data-start=\"491\"\u003eOur edge control does more than just lay your baby hairs—it \u003cstrong data-end=\"606\" data-start=\"554\"\u003emoisturizes, softens, and promotes thicker edges\u003c\/strong\u003e without flaking, turning white, or moving out of place. Free of parabens and drying alcohols, it keeps your hair healthy and strong while giving you all-day hold. Perfect for natural or relaxed hair, and available in a \u003cstrong data-end=\"854\" data-start=\"826\"\u003eTSA-approved travel size\u003c\/strong\u003e so you can stay laid on the go.\u003c\/p\u003e\n\u003cul data-end=\"1056\" data-start=\"890\"\u003e\n\u003cli data-end=\"916\" data-start=\"890\"\u003e\n\u003cp data-end=\"916\" data-start=\"892\"\u003e\u003cstrong data-end=\"907\" data-start=\"892\"\u003eLarge Size:\u003c\/strong\u003e 5.3 oz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"959\" data-start=\"917\"\u003e\n\u003cp data-end=\"959\" data-start=\"919\"\u003e\u003cstrong data-end=\"935\" data-start=\"919\"\u003eTravel Size:\u003c\/strong\u003e 1.6 oz (TSA-approved)\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong data-end=\"1082\" data-start=\"1060\"\u003eEdge Control Brush\u003c\/strong\u003e\u003cbr data-end=\"1085\" data-start=\"1082\"\u003eComplete your look with our dual-sided \u003cstrong data-end=\"1146\" data-start=\"1124\"\u003eEdge Control Brush\u003c\/strong\u003e, made for precision styling. Whether you’re swooping, sculpting, or keeping it simple, this brush helps you achieve sleek, polished edges that last all day when paired with our Strong Hold Edge Control.\u003c\/p\u003e","brand":"Bask and Lather Co","offers":[{"title":"Default Title","offer_id":47467367399675,"sku":"SEB","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0514\/4556\/3578\/files\/EdgeControl-TravelSize-BrushBundle.png?v=1756345013"},{"product_id":"stronghold-24-hour-brow-gel","title":"STRONG HOLD 24-Hour Brow Gel","description":"\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBask \u0026amp; Lather’s NEW \u003c\/span\u003e\u003cspan\u003eStronghold 24-Hour Brow Gel\u003c\/span\u003e\u003cspan\u003e brings the long-lasting performance of our viral \u003c\/span\u003e\u003cspan\u003eStronghold Thick Edges Edge Control\u003c\/span\u003e\u003cspan\u003e to a gentle, brow-safe formula. Powered by natural ingredients like castor oil and essential oils, this clear, conditioning gel locks brows into place while delivering hydration for a polished, smudge-proof look — no flakes, no stiffness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInfused with \u003c\/span\u003e\u003cspan\u003eargan oil, castor oil, and basil leaf oil\u003c\/span\u003e\u003cspan\u003e, it not only tames unruly hairs but also nourishes and supports thicker, fuller brows over time. Just a few swipes are all it takes to sculpt, lift, and define.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAvailable Sizes: 20 mL, 0.77 oz \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e24-Hour, Flake-Free Hold\u003c\/span\u003e\u003cspan\u003e → Strong yet flexible hold that lasts all day without residue.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFast-Drying, Dries Clear\u003c\/span\u003e\u003cspan\u003e → Natural finish that won’t leave brows looking stiff or shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWater \u0026amp; Sweat Resistant\u003c\/span\u003e\u003cspan\u003e → Locks in shape through heat, humidity, and active days.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLightweight \u0026amp; Non-Sticky\u003c\/span\u003e\u003cspan\u003e → Comfortable wear that layers seamlessly with pencils or powders.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNourishes + Supports Thickness\u003c\/span\u003e\u003cspan\u003e → Castor oil, argan oil, and basil leaf oil condition and promotes thicker, fuller brows.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eKey Ingredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBeeswax\u003c\/span\u003e\u003cspan\u003e → Natural hold \u0026amp; conditioning\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCastor Oil\u003c\/span\u003e\u003cspan\u003e → Encourages hair growth \u0026amp; strength\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eArgan Oil\u003c\/span\u003e\u003cspan\u003e → Hydrates \u0026amp; smooths\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBasil Leaf Oil\u003c\/span\u003e\u003cspan\u003e → Promotes thicker, healthier brows\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUsing the spoolie, comb gel through brows from the inner corner outward to shape and define. Allow to dry for 30 seconds. Reapply if desired for extra hold or definition.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bask and Lather Co","offers":[{"title":"Default Title","offer_id":47586313928955,"sku":"BG01","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0514\/4556\/3578\/files\/Brow_Gel_X_Spoolie_v4.jpg?v=1777480501"},{"product_id":"the-brow-lash-perfecting-duo","title":"The Brow \u0026 Lash Perfecting Duo","description":"\u003cdiv\u003eLift. Define. Grow — your everyday brow ritual!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eDefine, lift, and nourish your brows and lashes with this all-in-one set. Featuring the 24-HR Hold Brow Gel for all-day definition and the Volume Eyebrow \u0026amp; Eyelash Serum for natural fullness, this duo delivers bold, healthy results. Includes a precision Brow Brush to shape and style with ease.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eStronghold 24-Hour Brow Gel\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003eBask \u0026amp; Lather’s NEW Stronghold 24-Hour Brow Gel brings the long-lasting performance of our viral Stronghold Thick Edges Edge Control to a gentle, brow-safe formula. Powered by natural ingredients like castor oil and essential oils, this clear, conditioning gel locks brows into place while delivering hydration for a polished, smudge-proof look — no flakes, no stiffness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003eVolume Eyebrow \u0026amp; Lash Serum\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eYour key to achieving long, beautiful lashes and full eyebrows effortlessly. Our serum features a proprietary blend, including powerhouse ingredients like Castor Oil and Jojoba Oil, specifically formulated to promote eyelash and eyebrow growth and thickness. Experience the transformative power of our eyebrow and eyelash growth serum by incorporating it into your daily routine for at least 3-6 months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEdge Control Brush\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003ePrecision Styling: The Edge Control Brush offers precise, gentle styling, allowing you to shape and smooth your edges with ease. Its soft bristles are designed to protect your hair while helping you achieve a polished finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bask and Lather Co","offers":[{"title":"Default Title","offer_id":47588696293627,"sku":"BLPDUO","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0514\/4556\/3578\/files\/The_Brow___Lash_Perfecting_Duo_1.png?v=1761862071"}],"url":"https:\/\/baskandlatherco.com\/nl\/collections\/stronghold.oembed","provider":"Bask  and Lather Co","version":"1.0","type":"link"}