Thanksgiving is a time for gratitude, and this year, we're taking a moment to reflect on what we're most thankful for: you. Our community. The people who've trusted us with their hair journeys, shared their stories, sent us progress photos at 2 AM because they couldn't wait to show us, and reminded us why we do what we do.
When CEO Shaina's mother created the first batch of Scalp Stimulator in her kitchen to help her daughter's hair grow back, she had no idea it would turn into this. A movement. A community. Thousands of people supporting each other, celebrating wins, and refusing to give up on their hair goals.
This Thanksgiving, we want to share some of the stories that have moved us, inspired us, and reminded us that hair growth isn't just about inches. It's about confidence, identity, and reclaiming something that felt lost.
Aaliyah's Story: Where It All Began
Before we share your stories, let's start with ours. Because this brand wouldn't exist without one little girl's struggle and her mother's determination.
When Shaina's younger sister, Aaliyah, was five years old, she lost all her hair. Every single strand. A ringworm had spread across her scalp, and because it was misdiagnosed as dandruff for months, the damage was severe. Dermatologists told their mother that Aaliyah's hair might never grow back. That she should prepare for permanent hair loss.
But their mother refused to accept that. She researched, experimented, and created formulas using natural ingredients. She made a scalp oil to stimulate growth and a hair oil to nourish and strengthen. Both formulated with 100% organic ingredients. And she used them on Aaliyah's scalp every single day.
Slowly, carefully, miraculously, Aaliyah's hair grew back. Not just a little. All of it. Thick, healthy, beautiful.
That's when Shaina, a licensed nurse practitioner, realized these formulas needed to be shared. If it could help Aaliyah, it could help others who'd been told their hair loss was permanent, that nothing could be done, that they should just accept it.
That's how Bask & Lather was born. Out of desperation, determination, and a mother's love. And now, those same formulas that saved Aaliyah's hair are in your hands.
Maria's Journey: From Postpartum Loss to Full Recovery
"I lost more than half my hair after having my daughter. Clumps would come out in the shower. I was terrified it would never stop. I felt like I was losing myself along with my hair."
Maria's story is one we hear often. Postpartum hair loss is devastating, and for some women, it doesn't stop after a few months like everyone says it will. It keeps going. And going.
"I found Bask & Lather when I was eight months postpartum and still losing hair. I was desperate. I ordered the Scalp Stimulator and Hair Elixir and committed to using them consistently. Within three weeks, I noticed the shedding slowed down. By two months, I saw baby hairs growing along my hairline. By six months, my hair was fuller than it had been even before pregnancy."
Maria sent us photos throughout her journey. The first ones showed large bald patches at her temples and a noticeably thinner crown. The latest ones? You'd never know she experienced hair loss at all. Her hair is thick, healthy, and thriving. But more than that, her smile is back.
"My daughter is two now, and my hair is healthy. But what really changed was getting my confidence back. I don't avoid cameras anymore. I don't hide under hats. I feel like myself again."
James's Transformation: The Beard That Changed Everything
"I'm 34 and I've never had a full beard. Patchy doesn't even begin to describe it. I'd see other guys with thick beards and just feel... less than."
James found us through a friend who'd been using our products. He was skeptical. He'd tried beard oils, serums, supplements. Nothing worked. But he figured, what did he have to lose?
"I started using Beard Magic and Beard Oil every single day. I massaged it in, even in the spots where there was barely any hair. I didn't see anything for the first month, and I almost gave up. But then, in month two, I started seeing little hairs in the patches. By month four, those little hairs were filling in. By month six, I had an actual beard."
James sent us a before and after that still gives us chills. The before photo shows scattered patches of facial hair, nothing connecting. The after photo shows a full, thick beard. He looks like a different person. More confident. More comfortable in his skin.
"It sounds dramatic, but having a full beard changed how I see myself. I walk into rooms differently now. It's not about the beard itself. It's about finally feeling like I got what I'd been trying to achieve for years."
Keisha's Edge Story: Reclaiming What Traction Took
"My edges were gone. Completely gone. Years of tight braids, ponytails, and wigs had done their damage. I thought that was it. That I'd be drawing on edges with makeup for the rest of my life."
Traction alopecia is no joke. It's one of the most common forms of hair loss in our community, and it's heartbreaking because it's often caused by the very styles we use to protect our hair.
Keisha had tried everything. Edge controls that promised growth (but just slicked down the little hair she had left). Castor oil (helped, but not enough). She'd even stopped wearing protective styles entirely, but the damage was done.
"A friend sent me a link to Bask & Lather's page and told me to just try it. I ordered the Scalp Stimulator and committed to applying it to my edges twice a day. Every single day. No excuses."
It took time. Keisha reminds people of that constantly when she shares her story now. It took three months before she saw the first baby hairs. Six months before her edges started to really fill in. A full year before her edges were completely restored.
"People ask me all the time now, 'What did you use on your edges?' And I tell them: consistency and the Scalp Stimulator. That's it. No magic. Just showing up every day and trusting the process."
The Community We've Built
These stories are just a few of thousands. Every single day, we receive messages, emails, DMs, and comments from people sharing their progress. And what moves us most isn't just the hair growth itself. It's what comes with it.
The confidence to stop wearing wigs and embrace natural hair.
The joy of seeing baby hairs after years of thinning.
The relief of finally finding something that works.
The excitement of taking progress photos and seeing real change.
The pride of sticking with it even when results took time.
But beyond individual stories, we've watched something beautiful happen: you've built a community with each other. In our comments section, on social media, in your own circles, you're sharing tips, encouraging each other, celebrating wins together, and reminding each other to be patient when results feel slow.
You tag us in your progress photos not just to show us, but to inspire someone else who's where you once were. You leave reviews not just about the products, but about how they made you feel. You recommend us to friends, family, coworkers, and strangers on the internet because you genuinely want others to experience what you've experienced.
That's community. And that's what we're most grateful for.
What We're Thankful For
This Thanksgiving, we're reflecting on all the reasons we get to do what we do:
We're thankful for Aaliyah, whose hair loss journey started everything. Her story is the heartbeat of this brand.
We're thankful for Shaina's mother, who refused to accept "nothing can be done" as an answer and created formulas that changed not just one life, but thousands.
We're thankful for every single person who took a chance on us when we were brand new, when we had no reviews, when trusting us meant trusting a family's story and nothing more.
We're thankful for your patience. Hair growth takes time, and you trusted the process even when it felt slow.
We're thankful for your honesty. When something didn't work for you, you told us. When something was amazing, you told us that too. Your feedback makes us better.
We're thankful for your vulnerability. Sharing hair loss stories isn't easy. Posting photos of thinning edges, bald spots, and patchy beards takes courage. Thank you for trusting us with those moments.
We're thankful for your consistency. Results don't happen without showing up every single day, even when you don't feel like it. Your dedication inspires us.
We're thankful for your community spirit. The way you encourage each other, share tips, and celebrate wins together is what makes this more than just a brand. It's a movement.
Your Turn: Share Your Story
We've shared some stories today, but we know there are thousands more. If Bask & Lather has been part of your hair journey, we'd love to hear about it.
What made you try our products? What changes have you seen? What moment made you realize it was working? What are you thankful for in your own hair journey?
Drop your story in the comments, tag us on social media, or send us a message. We read every single one. And who knows? Your story might be exactly what someone else needs to hear today.
Looking Forward with Gratitude
As we head into the holiday season, we're reminded that growth isn't just about hair. It's about the journey. The patience. The self-care. The commitment to showing up for yourself every single day.
Thank you for letting us be part of your journey. Thank you for trusting us with your hair, your stories, and your time. Thank you for building this community into something special.
From our family to yours, Happy Thanksgiving. We're grateful for you.
Here's to continued growth, in every sense of the word.
With love and gratitude,
The Bask & Lather Family
Want to start your own hair growth journey or continue the one you're on? Visit our collections page to find the products that are right for you.
